How to position and market your game – PR & Marketing workshop for the Sweden Game Arena member studios

Yesterday, GSP Incubator and GSP Open Arena, in collaboration with Sweden Game Arena, hosted the workshop “How to position and market your game” with Audra McIver from Plan of Attack. Over the course of two hours, and with the participation of over 12 member studios, Audra spoke about the video games market and how to define, reach and manage an engaged audience.

“In a hyper saturated market, a good game can no longer stand on its own without proper Marketing & PR. I think Audra’s insights and experience have a significant impact in helping our member studios to prioritize and plan their marketing and PR efforts” said Petri Ahonen, senior business coach, Gothia Innovation AB.